Apple has followed the typical Apple sequence: (1) throw out something that’s popular and comfortable but increasingly ancient, (2) replace it with something that’s slick and modern and forward-looking and incomplete, (3) spend another year finishing it up, restoring missing pieces.
Professional editors should (1) learn to tell what’s really missing from what’s just been moved around, (2) recognize that there’s no obligation to switch from the old program yet, (3) monitor the progress of FCP X and its ecosystem, and especially (4) be willing to consider that a radical new design may be unfamiliar, but may, in the long term, actually be better.
A little free advice for those of you looking for film/video jobs (coming from someone who’s seen dozens of résumés in the last month):
Months of planning.
1 full week of setup (thousands of manhours).
5 hours of event.
6 hours to tear it all down.
995 graduates.
10,000 visitors on campus.
6 HD viewing stations around Metzger Quad.
2 HD overflow venues.
Over 2/3 of a mile of video cable alone.
5 cameras generating a total of 700 GB of raw HD footage.
20 talented video/audio production staff.
Over 1000 people watching the live stream, many on an iPhone or iPad.
350 GB of streaming video transferred, pushing over 250 Mbps at our peak.
1 exhausted @dbax.
This is what makes all of the hard work worthwhile: knowing that people from around the world got to celebrate with their graduate….even if they couldn’t make it to La Mirada.
Just a small part of what it’s going to take to power the Imagination Summit this Friday. My job is to make all of this look easy. (Taken with instagram)
Tonight’s dinner: Beef with sautéed garlic and mushrooms, topped with tomatoes, salsa, and avocado. Yummy! (Taken with instagram)
Beautiful day in Hollywood for the Oscars. (Taken with Instagram at The Hollywood Reporter)
Apple & Intel announced their new Thunderbolt technology today. It looks like it could be a huge win for video pros. Here’s a few quick reasons why:
With today’s Thunderbolt announcements plus the recent Final Cut rumors from Larry Jordan, I’m starting to once again get excited about Apple’s commitment to video pros. It should be an interesting year.
Lighting is a powerful thing. Spend the time to do it right and you can create welcoming environments, amazing emotions and memorable experiences.
Case in point:
There’s a temple on Hacienda Blvd (on my backup route to/from LA) that was having some sort of a festival tonight. Their entire grounds were beautifully lit with hundreds of soft, warm china balls and lanterns. In contrast with the stormy dusk sky, the soft lighting was inviting you in, begging you to bask in its glow. I don’t think a film crew could’ve lit it any nicer.
I was tempted to stop in and take a closer look, but then I remembered I was wearing my church’s “serve” shirt, and I didn’t really want to start an accidental religious war. :)
A client sent me one of these today. Trying to remember what I’m supposed to do with it. (Taken with instagram)
Double rainbow. The bottom one is so bright, so vivid! (Taken with Instagram at Biola University)
Double rainbow all the way across the…..belltower? (Yeah, the 2nd one is a bit faint) (Taken with Instagram at Biola University)
New tradition: Cocoa & Coco. (Taken with instagram)